Many IGNOU MBA students struggle the most when it comes to the Marketing Project. The challenge isn’t just choosing a topic, it’s knowing how to write it in a way that meets IGNOU’s academic standards. This page is meant to simplify that task.
Here, you’ll find fresh Marketing Project topics for 2025, a short and clear writing guide, and a sample synopsis you can download for reference. The aim is simple: help you create a report that’s original, practical, and ready for submission without confusion or guesswork.
IGNOU MBA Marketing Project Topics 2025
Selecting a meaningful topic is the foundation of your IGNOU MBA Marketing Project. Choose one that reflects current market trends and allows measurable objectives. Below are updated 2025 project topics written in the recommended IGNOU style — with Objective and Hypothesis statements to help you structure your synopsis.
Digital Marketing & Technology
1. Impact of E-Commerce on Traditional Retail Business in India
Objective: To analyse the shift in consumer behaviour towards online shopping.
Hypothesis: E-commerce has significantly reduced the revenue of traditional retail outlets in India.
2. Effectiveness of Influencer Marketing in Building Brand Loyalty
Objective: To evaluate how social-media influencers affect consumer purchase decisions.
Hypothesis: Influencer endorsements create a stronger sense of trust and loyalty compared to paid advertisements.
3. Role of Artificial Intelligence in Personalised Marketing Campaigns
Objective: To study how AI tools enhance targeting and customer experience.
Hypothesis: AI-driven marketing leads to higher engagement and conversion rates.
4. Impact of Chatbots on Customer Retention in Online Businesses
Objective: To examine the effect of automated customer service on satisfaction and repeat purchases.
Hypothesis: Efficient chatbot interaction increases overall customer retention.
5. Analysis of SEO and Content Marketing in Generating Business Leads
Objective: To assess how optimized content helps small businesses acquire customers.
Hypothesis: SEO-based content marketing significantly improves lead generation and visibility.
Consumer Behaviour and Branding
6. Impact of Brand Storytelling on Customer Loyalty in FMCG Sector
Objective: To measure how emotional storytelling influences repeat purchases.
Hypothesis: Brands using narrative-based marketing witness stronger loyalty among customers.
7. Consumer Perception towards Green and Sustainable Products
Objective: To analyse how eco-friendly initiatives influence buying behaviour.
Hypothesis: Environmental consciousness directly affects consumer willingness to pay premium prices.
8. Role of Online Reviews in Shaping Buying Decisions
Objective: To determine the impact of digital feedback on consumer trust.
Hypothesis: Positive online reviews significantly increase purchase intention.
9. Effect of Brand Image on Customer Satisfaction in Mobile Services
Objective: To study how perception of brand value influences satisfaction and retention.
Hypothesis: Strong brand image leads to higher customer satisfaction levels.
10. Post-Purchase Behaviour in Online Shopping
Objective: To explore consumer satisfaction and complaint resolution in e-commerce platforms.
Hypothesis: Effective post-purchase support enhances customer retention.
Sector-Specific Studies
11. Marketing Strategies for Healthcare Services in Tier-II Cities
Objective: To evaluate the effectiveness of promotional campaigns in healthcare.
Hypothesis: Targeted digital campaigns improve patient engagement in smaller cities.
12. Impact of Digital Promotion on Tourism Bookings
Objective: To study how online marketing influences destination selection.
Hypothesis: Social-media advertising significantly increases tourist bookings.
13. Customer Retention Techniques in the Telecom Sector
Objective: To identify strategies that reduce customer churn.
Hypothesis: Loyalty programmes and personalised offers strengthen retention rates.
14. Comparative Study of Traditional and Online Banking Marketing
Objective: To compare customer response between offline and digital campaigns.
Hypothesis: Online marketing yields higher conversion among younger consumers.
15. Customer Satisfaction towards Food-Delivery Apps in India
Objective: To measure service quality and brand perception in app-based delivery.
Hypothesis: Faster delivery time and better app interface increase satisfaction scores.
Emerging & Contemporary Topics
16. Influence of the Metaverse on Future Brand Engagement
Objective: To examine how virtual environments change brand interaction.
Hypothesis: Immersive metaverse experiences enhance long-term customer engagement.
17. Role of Sustainability Campaigns in Brand Positioning
Objective: To assess how CSR and green initiatives shape brand perception.
Hypothesis: Sustainable branding improves overall brand equity.
18. Impact of Short-Form Video Content (Reels/TikTok) on Consumer Engagement
Objective: To analyse attention span and recall rate from short-form videos.
Hypothesis: Short-form video content delivers higher engagement than static posts.
19. Data-Driven Decision-Making in Retail Marketing
Objective: To study how analytics tools guide promotional strategies.
Hypothesis: Use of customer data insights increases campaign effectiveness.
20. Ethical Challenges in Digital Advertising Practices
Objective: To explore consumer awareness and response to misleading ads.
Hypothesis: Transparent and ethical advertising strengthens brand trust.
These structured topics will make your synopsis more credible and well-aligned with IGNOU’s evaluation format.
How to Write IGNOU MBA Marketing Project (Step-by-Step Guide)
Preparing your IGNOU MBA Marketing Project can feel complicated, but if you follow a structured approach, it becomes simple. IGNOU expects the report to be practical, research-oriented, and connected with real marketing scenarios. Below is a clear, step-by-step guide to help you write it correctly.
Step 1: Choose a Relevant Topic
Start with a topic that relates to your area of interest and current industry trends. The topic should allow you to collect measurable data and offer a real solution or insight. Always confirm that your topic aligns with IGNOU’s MBA (MMPC-001 to MMPC-020) syllabus areas like consumer behaviour, branding, advertising, or marketing research.
Tip: Avoid overused topics like “Customer Satisfaction in Banking” unless you give them a unique angle — for example, “Impact of Digital Banking on Customer Loyalty.”
Step 2: Prepare Your Project Synopsis
The synopsis (or proposal) is the foundation of your report. It must be approved by IGNOU before you begin the main project. Your synopsis should include:
- Title of the Project
- Introduction and Background
- Objectives of the Study
- Hypothesis (if applicable)
- Research Methodology
- Data Collection Methods
- Expected Outcome or Relevance
Tip: Keep your synopsis between 1200–1500 words and ensure it follows IGNOU’s standard format. Use simple, clear sentences and avoid marketing language.
Step 3: Collect Data (Primary & Secondary)
Once your synopsis is approved, start collecting data.
- Primary data: Use surveys, interviews, or questionnaires.
- Secondary data: Use research reports, journals, or company documents.
Try to collect responses from at least 50–100 participants for a more authentic and valid analysis.
Tip: Tools like Google Forms or Excel are sufficient for basic analysis. You don’t need complex software unless required by your topic.
Step 4: Write the Project Report
Your final project report should include the following chapters:
- Introduction
- Review of Literature
- Research Methodology
- Data Analysis and Interpretation
- Findings and Suggestions
- Conclusion and References
Each section should connect logically to the next. Keep the tone academic but easy to read.
Step 5: Check Formatting and Submission
IGNOU accepts typed and bound project reports (spiral or hardbound).
- Font: Times New Roman, size 12
- Line spacing: 1.5
- Page limit: Around 70–100 pages
Submit it to your Regional Centre after getting it signed by your Project Guide and attaching the Approval Letter from the synopsis.
Sample Synopsis / Template for IGNOU MBA Marketing Project
Many students get confused about how their synopsis should look — what to include, what not to, and how to keep it in IGNOU’s proper format.
Below is a ready-to-use sample format that you can follow. You can easily replace the example topic and data with your own details.
Sample IGNOU MBA Marketing Project Synopsis
Title:
Impact of E-Commerce on Traditional Retail Business in India
Introduction:
Retail in India has undergone a major transformation over the past decade. Online platforms like Amazon and Flipkart have changed how customers shop. This study aims to explore how this shift has affected small and medium traditional retail stores in urban and semi-urban India.
Objectives of the Study:
- To study the rise of e-commerce and its market share in India.
- To assess the effect of online shopping on traditional retailers’ sales.
- To examine changes in consumer buying preferences due to e-commerce.
- To suggest strategies that traditional businesses can adopt to stay competitive.
Hypothesis:
E-commerce has significantly reduced the overall sales and market presence of traditional retail stores in India.
Research Methodology:
- Research Design: Descriptive and analytical
- Data Collection: Both primary and secondary
- Primary Data: Structured questionnaires from 80 shop owners and 100 online shoppers
- Secondary Data: Journals, articles, government reports, and online databases
- Data Analysis Tools: Percentage analysis and charts prepared using MS Excel
Scope of the Study:
The study focuses on retail outlets located in Tier-I and Tier-II cities. It helps to identify the gap between offline and online marketing and provides suggestions for sustainable coexistence.
Limitations:
- Sample size is limited to 180 respondents.
- Findings are based on responses from selected regions only.
Expected Outcome:
The project aims to highlight the real impact of e-commerce on local retail and suggest adaptive strategies for traditional sellers to maintain profitability.
Template (You Can Copy This Format)
Title:
Introduction:
Objectives:
Hypothesis:
Research Methodology:
- Research Design: ______________________
- Data Collection: _______________________
- Tools for Analysis: _____________________
Scope:
Limitations:
Expected Outcome:
Tip: Once you complete the synopsis, get it signed by your project guide and submit it to your Regional Centre or upload it via the IGNOU project portal (if open for your session). Always keep a soft copy and acknowledgment for your records.
FAQ
What is the word limit for the IGNOU MBA Marketing Project?
The final report should be between 8,000 to 10,000 words, while the synopsis is usually 1,000 to 1,500 words. Keep your writing focused and avoid unnecessary theory.
Do I need a guide for my IGNOU MBA Project?
Yes. IGNOU requires every student to work under a project guide who is either an academic expert or a professional with relevant qualifications. Their signature is mandatory on the synopsis and final report.
How do I submit my IGNOU MBA Project?
You can submit your project in two ways:
- Offline: Submit the printed report to your Regional Centre along with the guide’s certificate.
- Online: Upload it on the IGNOU Project Submission Portal (if it’s open for your session).
How long does it take to get synopsis approval?
Usually, it takes 30–45 days after submission. You can check the approval status on your regional centre’s website or contact them through email.
What happens if my synopsis is rejected?
Don’t worry — you can resubmit the revised synopsis after making the suggested corrections. Just ensure your new version clearly addresses the comments mentioned by IGNOU.
Can I use secondary data only?
Yes, you can. But it’s always better to include some primary data (like surveys or interviews), as IGNOU encourages practical-based research for MBA projects.
Where can I find ready-made samples or project help?
You can explore genuine IGNOU MBA project samples and topics on IGNOUsynopsis.com — they’re created as per current IGNOU guidelines and help you understand proper structure and formatting.